About Us
Switch is a transparent and open Intellectual Property agency. By using state of the art software and our extensive reach within the online environment, we provide the foundation for any Advertiser or Publisher to make the most of their IP and audience.
Our roots are deeply sown within ethical and social enterprise and we govern our business using culturally creative ideals. Our team has spent time building up ethical networks and created core software for web enable emerging markets with an ethical bias. Our software is employed by both Ethical Junction CIC and the Social Enterprise Mark CIC.
It was in the process of building these online communities that we founded an ad network and started to work with members who wanted to make more money from better places from their site visitation. Our core channel remains a network of over 50 Ethical Junction members who together publish over 10 million ads per month – we call this the Ethical Ads network. However, we have a broader client base than this – for example we manage the advertising space on the largest free forum provider on the internet – My Free Forum.
Switch works directly with advertisers, ad networks, ad agencies and ad exchanges. Our objective is to best manage the web space entrusted to us by our publisher clients and fill it with the best range of advertising from all the sources available in the market and acheive maximum results for both parties.
We have grown a team of experts in the use of OpenX – from ad operations and delivery to coding and third party app integration – an opensource ad server. The version we use for our clients is customised to add features such as audience extension and behavioural targeting.
By remaining independant of any proprietory software or and single ad provider we are able to work freely within the market to get the best results for all of our clients.